A simple guide to Technical Sales and Field Application Engineering

– Russell Jay Williamson

This book does not contain hundreds of acronyms and sales buzz words, nor is it full of details you will find in a corporate sales book. If you want a list of corporate jargon, this isn’t the book for you. This book contains a set of hard-and-fast rules and techniques that will propel you out of your engineering comfort zone and into the exciting world of sales. If you have the engineering mentality—on or off, one or zero, black or white, binary way of thinking—this book’s direct, efficient approach is just the thing you need to learn the skills required to find success in your new career! Read More…

The Demise of Field Sales from the COVID-19 Crisis. How to Stay Productive, and Pivot Your Career.

– Russell Jay Williamson

There may be a suspension of traditional field sales for the time being, but this does not mean that the future careers of field salespeople also need to stagnate.

This book provides the reader with tips for achieving and maintaining a positive mental attitude and discusses some of the skills field sales professionals can leverage to pivot to a new career. By making changes in attitude and workload, a field salesperson can become a new enhanced member of their salesforce, now based at home. Read More…