A simple guide to Technical Sales and Field Application Engineering
This book does not contain hundreds of acronyms and sales buzz words, nor is it full of details you will find in a corporate sales book. If you want a list of corporate jargon, this isn’t the book for you.
This book contains a set of hard-and-fast rules and techniques that will propel you out of your engineering comfort zone and into the exciting world of sales.
If you have the engineering mentality—on or off, one or zero, black or white, binary way of thinking—this book’s direct, efficient approach is just the thing you need to learn the skills required to find success in your new career!